Fun and compensated fairly but has its downsides. Fast paced. Demanding clientele. No work life balance. Not conducive for a growing family. Great benefits. Great for artists at heart.
Great company. Depends on location. No tips allowed.
Be prepared to constantly do makeup without benefiting cash In your pocket. Depending on the management, micromanagement. Can be a very pleasant environment. MAC offers great benefits to managers and above. In my state, there is little room for advancement.
Great Place. Great place to work if you need a free lancing job or something long term. Flexible with schedules. Always do different and fun themes which makes the work week exciting. For as high caliber of a job this is , you for sure aren't paid enough and your life outside of the company isn't respected. You'll be doing triple the work for very little pay. Internal communication is pathetic. Succession planning is a foreign concept.
Is a great place to work. Very talented and passionate people to work with. Great team player.
Find your place! MAC is a great company to work for as long as you find your groove and the location you are most comfortable at. Freelancing is always a great option at first just to get a feel for different locations. Otherwise as long as you love what you do it will be a blast!! Sales goals are high and there is constant what can you do better conversations. A typical workday at mac consists of selling the product to customers with no commission, the downside is other employees don't care and do the bare minimum.
Average hours per day in management is hours. Not often are you required to stay more than that unless there is a call out and you have to cover. Upper management is terrible. The managers take a lot of heat from regionals. They act emotionally and have personal vendettas towards anyone that doesn't act fake or kiss up.
They love to hand out write ups like its candy. AveYou Coupons. Yes to Carrots Coupons. LJ Shopping Coupons. Makeup Artists Choice Coupons. Dinair Coupons. All Cosmetics Wholesale Coupons. Dermablend Coupons. Sheer Miracle Coupons. Makeup Alley Coupons. Tokyo Milk Coupons. Dermatologist RX Coupons. Eve Pearl Coupons. Elite Depot Coupons. Essential Day Spa Coupons. Obsessive Compulsive Cosmetics Coupons.
Missha Coupons. Brighton Beauty Supply Coupons.
Sindulge Coupons. All Natural Face Coupons. Your Cosmetics Coupons. Cheeky Coupons. Lise Watier Canada Coupons. They are also able to capitalize on their existing charitable work in order to generate greater brand loyalty. These brands are similarly priced, easily accessible, and rival the quality of MAC Cosmetics. In addition, drug store brands like Revlon and Maybelline, though lesser quality, offer very competitive pricing and are much more widely available than MAC Cosmetics. Although the economy has a serious negative effect on several non-essential industries, the cosmetics industry has remained rather unscathed according to The Economist.
Primary target 4. These women are from the mid to high income bracket and tend to be well established in their career. It is also important to note that these women are post secondary educated and search for the best brand of products to use on their skin. Along with living busy lives, these women are socially active, technologically savvy, and follow fashion trends.
It is important to penetrate major markets in order to effectively reach the majority of the primary target audience. Secondary Target The secondary target market is females between the ages of 18 and 30, at both secondary and post-secondary education levels. Students and recent graduates, located in major urban markets are important for this target market because the majority of students are situated in the more populated areas of cities. This target market would be more inclined to utlize untraditional media for information, in the way of social media and online advertisements.
Marketing Communications Goal Challenge The first marketing communications goal is to stand out among other colour cosmetics brands among middle-aged, career minded women.
The second marketing communications goal is to associate MAC Cosmetics with a youthful yet sophisticated and appropriate, on-trendy lifestyle. Marketing Communications Objectives The first marketing communications objective is to create an image that is in keeping with sophisticated, coinciding with trending lifestyles.
The second marketing communications objective is to build buzz for MAC Cosmetics among women aged 25 to 50 who are currently unfamiliar with the brand. This mix will contribute to the success of the objectives set out above.
The reasoning behind this selection is as follows: Female leadership and professionalism appears directly to the primary target and the event will help to generate buzz around MAC. MAC Cosmetics will continue to build awareness in the community by publishing articles in different medias and educating the public.
In store there are also makeup artists that give customers makeovers using only MAC Cosmetics products. The majority of their advertising occurs online through their YouTube channel and in magazine ads directed at a younger audience of something. As a businesswoman, she leads a busy life, but choosing MAC as her color cosmetic brand is a no-brainer. The brand has become a staple in her lifestyle.
The appeal will be positive, showing the ultimately confident businesswoman and the MAC name.
They will highlight the product and the confidence in the women. They also be able to browse products and testimonials from real women just like themselves. Print and outdoor media show images of women glowing, exuberating confidence because of their MAC products. They will remain trendy yet age appropriate- a priority for the campaign.
Media Objectives a Who The primary target is urban women aged The secondary target is tech-savvy women aged Emphasis of the budget will be given during this phase as it is just beginning in order to gain effective results and impact the rest of the year. There will also be emphasis for flights around spring, fall, and at the end of the year for the holiday season, as these are the times of year women are most likely to buy products to update their looks. This will take time and will need to focus on ongoing creative strategies as well as by implementing new, trendy messages for appeal and attention.
We know exactly which consumers we want to reach, and continue to focus and direct marketing efforts to them. There were also be supplementary media focused at impacting key primary and secondary targets within urban areas, appropriate and unique to each area.